What is article marketing? Plus top 10 tips

In a nutshell article marketing is the term used for creating content (articles) with the aim of growing a brand or service (marketing), ideally resulting in more brand awareness or visitors to your website.

It sounds simple, right? Conceptually it’s extremely simple. However due to the increasing amount of content being published online every single day, it’s becoming harder and harder to stand out.

Search engines like Google want to show users the best possible content available, therefore for you to gain the most ‘bang for your marketing buck’, it’s critical that you invest time and effort in crafting your content (more on this later in our top 10 tips for successful article marketing).

​

Who does article marketing?

There are many reasons you might want to perform article marketing, here are some of the typical people who create articles on Articlesbase.

Business owners like article marketing as they can communicate new product announcements without the high cost that PR companies charge.

Meet Alan White, he runs his own luxury chocolate business and uses Articlesbase to drive interest in his business.

Guest bloggers love article marketing because they can publish articles for free and help spread the word about their own blog/website. Articlesbase even allows them to link back to their blog/website in the article and in their profile bio.

Meet Sasha de Beausset she published a fantastic guest post here about Nutrition Fact Labels. Helping to build her own profile as a blogger.

We really like freelance journalists as they often publish a different type of content to others. Freelance journalists like Articlesbase because we do not censor their work and it allows them to build up their own personal profile.

Meet Samuel Cook, his recent article ‘A Successful Third Party Could Roil the Concept of the Presidential Mandate’ is a great example of the type of content freelance journalists create.

Article marketing is a fantastic way for people reviewing products or services to get the word out. Have you had an extremely good or bad experience using a product or service? Why not create an article about it and let other know?

Meet Sheri, she crafted a review of the top 10 amway products. She found it a great way to connect directly to the brand owners and their customers.

Marketing people love creating content as it enables them to gain more exposure to their clients brands at a relatively low cost. When they publish articles, press releases or news content to Articlesbase they can link back to their clients brand and gain more potential customers.

Marketing professional Adney shares a great piece of content on How to sell your car online.

Affiliates love article marketing as it allows them to promote products or services without having their own website. This allows them to test out many new brands before investing a lot of time and effort creating their own blogs.

Travel affiliate marketer John Martin has published many articles and links to his website compareandfly.com, he could also link directly to the merchant to earn commission.

Why Articlesbase for article marketing?

Articlesbase have been publishing content online since 2005, as one of the oldest and most trusted article marketing websites, we have your best interests in mind. Articlesbase is completely free of charge to submit your articles. Our editors will then review your article to ensure it meets our Minimum Posting Guidelines.

Our minimum posting guidelines are in place to ensure that you get the most return on your investment, this could be your own time (time is money!) or if you outsource article writing, we want to make sure you earn more than it costs.

We have found that investing more upfront (time or money) always delivers far superior results, with so much content being published online, quality is extremely important and what our editors look for.

At Articlesbase we are on hand every step of the way to ensure you get the best possible return from your article marketing strategy.

How to perform article marketing

This article from wikiHow is a great overview of how to perform article marketing. It’s well worth a read if you would like to learn more.

View image on Twitter

 

Top 10 tips for successful article marketing

Using these powerful top 10 tips to guarantee successful article marketing will not only enable you to craft amazing content but gain traffic like you would never imagine.

1. Craft large articles - The more unique and detailed content you can provide your audience the more likely people will read and share. Research shows that articles between 3,000 to 10,000 words get shared on average 8,859 times.
2. Ensure articles are very unique - When crafting content don’t use other sites as a template or take content from elsewhere. Create your own content from scratch, use other sites as references and research. However when you come to create your content do so from a blank page.
3. Write about something you love - Article marketing should be easy, if you are writing about something you love, are passionate about and is genuinely a hobby, the content will almost write itself. Make content creation a joy by writing about subjects you love.
4. Increase the quality - Ask yourself, why would somebody want to read this content? Hopefully you have fully researched the topic, have a deep understanding of the subject or can communicate the information in a fun and enjoyable way? If not, perhaps you need to perform more research before stating to craft your content.
5. Write about niche topics for maximum exposure - When crafting content pick a subject that is very specific, something people will be searching for.For example “How many eggs should I eat per day if bodybuilding.” or “Top 10 tips for stripping a border terriers coat without any tools”.These will gain more shares and visitors than something broad, “Writing Article Content” which will have likely been written about many times before and it will be harder to create something unique that stands out.
6. Write for your readers - When creating content, focus on who will be reading it, who is your target audience? One common mistake people make is writing for search engines. Forget keyword research, keyword stuffing and other ‘SEO’ techniques and focus on writing good quality content you can be proud of.
7. Encourage sharing - The number of shares is your gauge as to how good your content is. The more shares you can get, the more visitors it will attract and the higher up the ranking it will become.  Ensure you share you own articles across your social media profiles. A good calculation to make is the number of shares / total views, this is your share-ability percentage.
8. Encourage commenting - If people are commenting on your content, asking questions and engaging, this is a very positive sign. Not only does it mean your content has engaged readers but it also gives you an opportunity to expand on the topic. This is great for readers and the more content (including comments) your articles have, the more likely they will be shared. Remember to ask your readers to ask questions in the comments box below the article.
9. Use basic formatting - There is nothing more off putting then visiting an article and being greeted with a wall of text. Help your readers engage with your content by using basic formatting, use short paragraphs, break up the text with titles, use bolding to highlight key text and break content into bullets or numbered points.
10. Embed cool content - Make your articles stand out from the crowd by breaking up the text with images (pinterest, instagram), small comments (twitter), conversations (facebook), videos (youtube) and other embeddable content. This will help your readers stay engaged and allows you to bring other people's work into your content.